The student has achieved the learning outcomes of the course sufficiently. They understand the principles of international marketing and sales. The student recognizes, is able to determine, and use the concepts and models.
The student has achieved the learning outcomes of the course well, although the skills and competences are somewhat in need of further development. They are able to determine and apply the concepts of the subject matter well and to apply them in simple tasks.
The student has achieved the learning outcomes of the course excellently. They have mastered the concepts of the subject matter in an excellent manner. The student is able to conduct fluent and reasoned analysis and has good capabilities to apply what they have learnt.
Lecture materials and literature in Moodle. Including following literature, where applicable
Ghauri & Cateora (2013): International Marketing
Legge, Newger, Schleyer, and Väliaho (2021) :The ascent of Nordic companies in the global machinery market
Neubert (2013): Global Market Strategies
Shajrawi & Khan (2020): International Marketing in the Modern Era
Lectures, exercises and discussions (teachers and guests)
Individual search of information
Teamwork, team-based learning
Negotiation Simulations (role-play)
Case study (teamwork), including peer evaluation 40%
Individual Moodle Exam (about Marketing) 20%
Individual oral exam in groups (about Sales) 40%
01.08.2022 - 31.12.2022
09.06.2022 - 31.08.2022
15 - 40
Kirsi Tanner, Katri Koli
An alterative way of studying through studification.
Business visitor, cases, practical assignments.
Moodle exam (about Marketing) 24.10.2022
International Marketing Case report & presentation 31.10.2022
Individual oral exam in groups (about Sales) in December
International cases and assignments.
5 credits (5x27 hours of work)