The student is able to define the basic concepts and specific features of tourism marketing. The student can explain the strategic marketing planning, implementing and monitoring process in tourism marketing. He/she participates in the given marketing task taking responsibility for his/her own performance.
The student is able to apply marketing planning process for making a marketing plan for a tourist business. The student is able to work responsibly and engage in a group work contributing to the success.
The student masters the concepts and principles of tourism marketing and their relationships. The student is able to develop a fluent and well reasoned marketing plan and has good capabilities to apply the learning in the tourism context with different types of products and services. The individual contribution in the class and team have been especially active, responsible and constructive.
Kotler, Bowen, J., Makens, J., & Baloglu, S. (2021). Marketing for Hospitality and Tourism, (8th Global Edition. Pearson Education, Limited.
Middleton, V., Fyal, A & Morgan, M.2010. Marketing in Tourism and Travel,4th edition, Routledge.
Wood, M.B. 2014. The Marketing Plan Handbook. 5th Edition. Harlow, UK: Pearson.
Other materials will be given in Moodle.
Contact sessions, assignments, marketing plan, presentations, individual and team work.
27.10.2022 - 15.12.2022
08.06.2021 - 30.08.2022
0 - 40
Jarmo Tuominiemi, Salman Saleem
The course is based on the flipped classroom method where you study the given material in advance. In the class the topic of the day will be discussed and the student teams will have coaching on their team assignment.
The course assignment will be done as a teamwork in 4-5- member international student teams.
Bachelor's Degree Programme in International Business
TAMK Main Campus
The team assignment, marketing plan, will be done to a partner organization.
Individual weekly tasks assessed by teacher.
Group assingments assessed by teachers.
The course is worth 5 credits, which means 135 hours of student work. About 21 hours will be contact teaching/learning and the rest individual and teamwork consisting of self studies, assignments and creating a marketing plan.
1) Introduction to Tourism and Hospitality Marketing
2) Customer value creation in Tourism and Hospitality Marketing
3) Delivering customer value in Tourism and Hospitality Marketing
4) Engaging and communicating customer value in Tourism and Hospitality Marketing
5) Destination Marketing
6) Sustainable and responsible tourism
7) Team presentations
The order of contents are subject to changes.